Exploring consumer evaluations of e‐services: a portal site

Allard C.R. van Riel (Department of Marketing and Marketing Research, University of Maastricht, Maastricht The Netherlands)
Veronica Liljander (Department of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland)
Petra Jurriëns (Department of Marketing and Marketing Research, University of Maastricht, Maastricht, The Netherlands)

International Journal of Service Industry Management

ISSN: 0956-4233

Publication date: 1 October 2001

Abstract

The commercial importance of e‐services, accessed via Internet or mobile phone, grows steadily. There is a clear need to develop a better understanding of how consumers evaluate these services and develop e‐loyalty. An empirical study of an Internet portal was tied in with extant theories about service quality, customer satisfaction and loyalty. Data were collected by means of an on‐line survey. The effect of customer satisfaction with three service components on value perception and overall satisfaction was measured. Customers’ overall satisfaction was influenced by their satisfaction with the core service, supplementary services and the user interface. A strong positive effect of overall satisfaction on the intention to continue using the portal was found. Noteworthy was the predominant effect of satisfaction with supplementary services on value perception. No significant direct effects were found of satisfaction with the user interface on value perception. Some implications as well as future research directions are provided.

Keywords

Citation

Allard C.R. van Riel, Veronica Liljander and Petra Jurriëns (2001) "Exploring consumer evaluations of e‐services: a portal site", International Journal of Service Industry Management, Vol. 12 No. 4, pp. 359-377

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DOI

: https://doi.org/10.1108/09564230110405280

Publisher

:

MCB UP Ltd

Copyright © 2001, MCB UP Limited

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