TY  - JOUR
AB  - Quickly responding to customer needs has become a major priority for retail businesses such as grocery operations. Customer satisfaction is an absolute for staying competitive in these retail operations. This paper discusses efficient consumer response (ECR) as a supply chain strategy in grocery businesses by analyzing the adoption of ECR strategy by five major grocery operations in US markets. Furthermore, a management action plan is presented for future adoption of ECR strategy by similar business operations.
VL  - 11
IS  - 4
SN  - 0956-4233
DO  - 10.1108/09564230010355386
UR  - https://doi.org/10.1108/09564230010355386
AU  - Hoffman Joyce M.
AU  - Mehra Satish
PY  - 2000
Y1  - 2000/01/01
TI  - Efficient consumer response as a supply chain strategy for grocery businesses
T2  - International Journal of Service Industry Management
PB  - MCB UP Ltd
SP  - 365
EP  - 373
Y2  - 2024/05/10
ER  -