Efficient consumer response as a supply chain strategy for grocery businesses

Abstract

Quickly responding to customer needs has become a major priority for retail businesses such as grocery operations. Customer satisfaction is an absolute for staying competitive in these retail operations. This paper discusses efficient consumer response (ECR) as a supply chain strategy in grocery businesses by analyzing the adoption of ECR strategy by five major grocery operations in US markets. Furthermore, a management action plan is presented for future adoption of ECR strategy by similar business operations.

Citation

Hoffman, J.M. and Mehra, S. (2000), "Efficient consumer response as a supply chain strategy for grocery businesses", International Journal of Service Industry Management, Vol. 11 No. 4, pp. 365-373. https://doi.org/10.1108/09564230010355386