TY - JOUR AB - Supply chains are quite easy to define for manufacturing organizations where each participant in the chain receives inputs from a set of suppliers, processes those inputs, and delivers them to a distinct set of customers. With service organizations, one of the primary suppliers of process inputs is customers themselves, who provide their bodies, minds, belongings, or information as inputs to the service processes. We refer to this concept of customers being suppliers as “customer‐supplier duality.” The duality implies that service supply chains are bidirectional, which is that production flows in both directions. This article explores the customer‐supplier duality as it pertains to supply chain management, including practical and managerial implications. VL - 11 IS - 4 SN - 0956-4233 DO - 10.1108/09564230010355377 UR - https://doi.org/10.1108/09564230010355377 AU - Sampson Scott E. PY - 2000 Y1 - 2000/01/01 TI - Customer‐supplier duality and bidirectional supply chains in service organizations T2 - International Journal of Service Industry Management PB - MCB UP Ltd SP - 348 EP - 364 Y2 - 2024/04/24 ER -