Franchising in Austria

Abstract

This paper describes the status quo of the Austrian franchise situation. Judging from current trends, the future of franchising seems to have a bright outlook in Austria. The growth in franchising is a result not only of the increasing number of homegrown systems, but also of the influx of foreign franchise systems. Recently, there has been an increase in information and consulting activities as a result of the growing demand. Owing to the fact that little research on franchising in Austria has been done so far, there is a wide area for further investigation on this subject.

Citation

Glatz, E. and Chan, P. (1999), "Franchising in Austria", European Business Review, Vol. 99 No. 1, pp. 23-31. https://doi.org/10.1108/09555349910245414