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Romania: ready for US business investment

Marilyn M. Helms (Marilyn M. Helms are all at the School of Business Administration, University of Tennessee at Chattanooga, Chattanooga, Tennessee, USA)

European Business Review

ISSN: 0955-534X

Article publication date: 1 October 1998

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Abstract

Romania is making a strong comeback in the international business arena after 45 years of communism and freedom since the revolution of 1989. This article takes a strategic perspective of the opportunities available to US investors. The article begins with a review of the post‐communist economy in Romania through current US investment status. Key reasons to invest in Romania today include the current government and its vision for Romania, the stable business environment and growing industrial,agricultural and technology sectors. The article concludes with investment strategies and the importance of pairing with local partners.

Keywords

Citation

Tiriteu Lawrence P. Ettkin, D.L. and Helms, M.M. (1998), "Romania: ready for US business investment", European Business Review, Vol. 98 No. 5, pp. 260-267. https://doi.org/10.1108/09555349810231735

Publisher

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MCB UP Ltd

Copyright © 1998, MCB UP Limited

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