The Japanese distribution system

Drew Martin (Assistant Professor at College Business Administration, University of Oregon, Oregon, USA)
Carol Howard (Department of Marketing, College of Business Administration, Oklahoma City University, Oklahoma, USA)
Paul Herbig (Herbig & Sons Marketing Consultants, San Antonio, Texas, USA)

European Business Review

ISSN: 0955-534X

Publication date: 1 April 1998

Abstract

We review the Japanese distribution system, its positives and negatives, its cultural heritage, and discuss the implications for the future for it.

Keywords

Citation

Martin, D., Howard, C. and Herbig, P. (1998), "The Japanese distribution system", European Business Review, Vol. 98 No. 2, pp. 109-121. https://doi.org/10.1108/09555349810205680

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Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited

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