The cultural challenge of the information superhighway in France

Abstract

Drawing on previous studies and experience this paper proposes that the return on investment associated with the development of the information superhighway in France is closely linked to national and corporate culture. Analysis of the French business culture suggests that effort should be made in cultural alignment to increase the potential return on investing in the information superhighway. Differences between the “Internet” culture and the French culture are highlighted.

Citation

Evans, D.S. (1998), "The cultural challenge of the information superhighway in France", European Business Review, Vol. 98 No. 1, pp. 51-55. https://doi.org/10.1108/09555349810195547