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An exploration of strategic collaboration in the Triad

Veronica Horton (Department of Marketing, University of Akron, Akron, Ohio, USA)

European Business Review

ISSN: 0955-534X

Article publication date: 1 February 1998

1211

Abstract

This paper examines patterns of collaboration between companies over a six year time period. Research results indicate that while the formation of alliances is on the rise, the upward trend may not be as strong as commonly thought, that most alliances are formed across national borders rather than within borders and typically take the form of a joint venture or non‐equity agreement, and that firms from North America and the Pacific Rim are most likely to be involved in a collaborative venture.

Keywords

Citation

Horton, V. (1998), "An exploration of strategic collaboration in the Triad", European Business Review, Vol. 98 No. 1, pp. 4-12. https://doi.org/10.1108/09555349810195501

Publisher

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MCB UP Ltd

Copyright © 1998, MCB UP Limited

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