Joint ventures in China ‐ a Spanish case

John Blake (John Blake is Professor of Accounting at the University of Central Lancashire, Preston, UK)
Oriol Amat Salas (Oriol Amat Salas is Associate Professor at the Pompeu Fabra University, Barcelona, Spain)
Philip Wraith (Philip Wraith is Senior Lecturer in Accounting at the University of Central Lancashire, Preston, UK)

European Business Review

ISSN: 0955-534X

Publication date: 1 August 1997


States that the Chinese market stands out both for its size and its record of growth. A growing literature identifies a wide range of challenges that must be confronted to launch a successful joint venture. Explores this literature and reports on how one medium‐sized European company, Nutrexpa SA, has successfully set up and developed a joint venture in China.



Blake, J., Amat Salas, O. and Wraith, P. (1997), "Joint ventures in China ‐ a Spanish case", European Business Review, Vol. 97 No. 4, pp. 155-161.

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Copyright © 1997, MCB UP Limited

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