Joint ventures in China ‐ a Spanish case
John Blake
(John Blake is Professor of Accounting at the University of Central Lancashire, Preston, UK)
Oriol Amat Salas
(Oriol Amat Salas is Associate Professor at the Pompeu Fabra University, Barcelona, Spain)
Philip Wraith
(Philip Wraith is Senior Lecturer in Accounting at the University of Central Lancashire, Preston, UK)
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Abstract
States that the Chinese market stands out both for its size and its record of growth. A growing literature identifies a wide range of challenges that must be confronted to launch a successful joint venture. Explores this literature and reports on how one medium‐sized European company, Nutrexpa SA, has successfully set up and developed a joint venture in China.
Keywords
Citation
Blake, J., Amat Salas, O. and Wraith, P. (1997), "Joint ventures in China ‐ a Spanish case", European Business Review, Vol. 97 No. 4, pp. 155-161. https://doi.org/10.1108/09555349710175261
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited