TY  - JOUR
AB  - Considers the importance of Eastern European markets to Europe’s large food retailers. Describes and evaluates the international retail activity which has already taken place in Eastern Europe and the impact this is having on retail structures in Eastern Europe. Presents the results of a survey: compares senior retail executives’ perceptions of the opportunities which exist in Eastern Europe with their perceptions of other markets. Discusses the developmental role of Western European retailers in Eastern Europe and considers future prospects.
VL  - 97
IS  - 3
SN  - 0955-534X
DO  - 10.1108/09555349710167530
UR  - https://doi.org/10.1108/09555349710167530
AU  - Myers Hayley
AU  - Alexander Nicholas
PY  - 1997
Y1  - 1997/01/01
TI  - Food retailing opportunities in Eastern Europe
T2  - European Business Review
PB  - MCB UP Ltd
SP  - 124
EP  - 133
Y2  - 2024/09/19
ER  -