Food retailing opportunities in Eastern Europe
Abstract
Considers the importance of Eastern European markets to Europe’s large food retailers. Describes and evaluates the international retail activity which has already taken place in Eastern Europe and the impact this is having on retail structures in Eastern Europe. Presents the results of a survey: compares senior retail executives’ perceptions of the opportunities which exist in Eastern Europe with their perceptions of other markets. Discusses the developmental role of Western European retailers in Eastern Europe and considers future prospects.
Keywords
Citation
Myers, H. and Alexander, N. (1997), "Food retailing opportunities in Eastern Europe", European Business Review, Vol. 97 No. 3, pp. 124-133. https://doi.org/10.1108/09555349710167530
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited