Reports the results of fieldwork conducted in September 1994 on a sample of UK companies which had acquired businesses from the German privatization agency, the Treuhand, and a number of local agencies that had direct roles to play in the economic redevelopment of the new Eastern Länder. Develops and relates the experiences of these companies and explores the strategic motivations for their entry to the East German market. Questions the need for UK firms to gain experience in East Germany before venturing further into the developing economies of central and eastern Europe.
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