Acquisition experience of UK firms in the former East Germany

Colin M. Clarke‐Hill (Principal Lecturer in Business Policy at Huddersfield University Business School, Huddersfield, UK)
Terry Robinson (Principal Lecturer and Reader in Marketing at University of Teesside Business School, Middlesborough, UK)

European Business Review

ISSN: 0955-534X

Publication date: 1 December 1996


Reports the results of fieldwork conducted in September 1994 on a sample of UK companies which had acquired businesses from the German privatization agency, the Treuhand, and a number of local agencies that had direct roles to play in the economic redevelopment of the new Eastern Länder. Develops and relates the experiences of these companies and explores the strategic motivations for their entry to the East German market. Questions the need for UK firms to gain experience in East Germany before venturing further into the developing economies of central and eastern Europe.



Clarke‐Hill, C. and Robinson, T. (1996), "Acquisition experience of UK firms in the former East Germany", European Business Review, Vol. 96 No. 6, pp. 30-40.

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Copyright © 1996, MCB UP Limited

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