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International retail expansion within the EU and NAFTA

Nicholas Alexander (Nicholas Alexander is a Senior Lecturer in Retailing at the School of Commerce and International Business Studies, University of Ulster, Northern Ireland)

European Business Review

ISSN: 0955-534X

Article publication date: 1 June 1996

4605

Abstract

Discusses the internationalization of retail operations within the European Union (EU) and the North America Free Trade Agreement (NAFTA). Discusses the determining factors behind the internationalization process and the influence this has on the flow of international investment. Places the motivations behind internationalization indicated by the survey results presented within the debate on the internationalization process. Analyses and uses to illustrate these determining factors, the particular experiences and attitudes of UK retailers towards international expansion. As a group, large UK retailers provide an interesting indicator of changing perceptions and underlying factors that determine the nature of international organizational growth and development. The EU and NAFTA provide useful market comparisons when assessing this process. Presents and discusses observable trends and survey results. Considers current and future developments in the internationalization process.

Keywords

Citation

Alexander, N. (1996), "International retail expansion within the EU and NAFTA", European Business Review, Vol. 96 No. 3, pp. 23-35. https://doi.org/10.1108/09555349610116744

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited

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