TY  - JOUR
AB  - Presents a longitudinal study examining the attitudes of consumers towards the products and associated marketing practices of selected European countries versus the USA. Covers the period from 1975‐95, focusing on Germany, the UK and France. Concludes, in particular, that there is a significant difference in the attitudes of consumers with regard to the products and associate marketing practices of these European countries in comparison to the USA.
VL  - 96
IS  - 3
SN  - 0955-534X
DO  - 10.1108/09555349610116735
UR  - https://doi.org/10.1108/09555349610116735
AU  - Darling John R.
AU  - Taylor Raymond E.
PY  - 1996
Y1  - 1996/01/01
TI  - Changing attitudes of consumers towards the products and associated marketing practices of selected European countries versus the USA, 1975‐95
T2  - European Business Review
PB  - MCB UP Ltd
SP  - 13
EP  - 22
Y2  - 2024/04/25
ER  -