European leadership in globalization

Philip R. Harris (Philip R. Harris is based at Harris International, 2702 Costebelle Drive, La Jolla, CA 92037, USA)
Robert T. Moran (Robert T. Moran is Professor of Cross‐cultural Communication, American Graduate School of International Management, Glendale, AZ, USA)

European Business Review

ISSN: 0955-534X

Publication date: 1 April 1996


Examines characteristics of successful organizations in the year 2000, and contributions of European leaders to the process. Compares different competencies of business leaders who merely travel abroad with those who settle there as expatriates for a time. Considers the environmental forces and other factors which require organizations to be globally transformed if they are to survive and prosper in the next century. The change demands alteration of mindsets on people in multicultural societies, on the nature of work, the worker, and the management process itself. Emphasizes the importance of international and intercultural education in leadership development. Confirms that executive training and promotion reward those who are futuristic with both multicultural and technological skills. Proposes ten key concepts of global leadership, communication, culture, and synergy.



Harris, P. and Moran, R. (1996), "European leadership in globalization", European Business Review, Vol. 96 No. 2, pp. 32-41.

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Copyright © 1996, MCB UP Limited

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