Success factors in going international: experiences from small firms in southeastern USA

Elynor Davis (Elynor Davis is Associate Professor of Economics, Georgia Southern University, Georgia, USA)
Bernard Keys (Bernard Keys is Callaway Professor of Business and Director of the Center for Managerial Learning and Business Simulation, Georgia Southern University, Georgia, USA)

European Business Review

ISSN: 0955-534X

Publication date: 1 April 1996

Abstract

Reviews the individual experiences of many small southeastern US firms as they attempted to meet the challenge of overseas markets, sometimes in response to market saturation at home or to smooth out the seasonality of product demand. Although many small firms were initially reluctant to “go global”, those who did so found that they were able to work through the hurdles and build strong overseas markets. Reviews the variety of measures and techniques which individual firms used to turn obstacles into a successful global venture. Explores the most important lessons which these firms learned in the process.

Keywords

Citation

Davis, E. and Keys, B. (1996), "Success factors in going international: experiences from small firms in southeastern USA", European Business Review, Vol. 96 No. 2, pp. 3-10. https://doi.org/10.1108/09555349610111802

Download as .RIS

Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.