Mental modelling complexity in EC value chains
Peter McHardy
(Senior Lecturer at the Postgraduate Management School, University of Derby, UK)
314
Abstract
Presents a method for environmental scanning for small– to medium‐sized enterprises (SMEs) not familiar with strategic planning. Mental modelling is used to scan the domino effects of patterns of change and relate them to the micro, rather than the macro level. Posits unique opportunities and some threats for SMEs as a result of the single market. Suggests that this method will be of benefit to entrepreneurs, advisers, and students on entrepreneurial business courses.
Keywords
Citation
McHardy, P. (1995), "Mental modelling complexity in EC value chains", European Business Review, Vol. 95 No. 6, pp. 35-41. https://doi.org/10.1108/09555349510101336
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited