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Future Images of Europe: : Different Perspectives

John C. Groth (Professor of Finance, College of Business Administration, Texas A&M University, College Station, Texas 77843, USA. Tel: 409 845 4849; Fax: 409 845 3884.)

European Business Review

ISSN: 0955-534X

Article publication date: 1 October 1994

364

Abstract

Suggests scenarios for future images of what one commonly calls the European Union (EU). Many architects have laid plans for the future of Europe. Numerous forces have exerted and continue to exert their influences on Europe and its future. The net effect of these forces will precipitate the future for unification efforts and Europe. Asserts that the images held by many about the future for the EU are very different from what will transpire. Underlying and significant social, political and economic forces will provide for significant differences in what people expect and what actually will transpire. The implications of the eventual developments will profoundly affect key areas of concern. For one, we will witness significant differences in business risks associated with Europe. Furthermore, the consequences of unification efforts will influence investment decisions, commonization of taxes and currencies, the standard of living and the movement of human capital. Offers some images of the future Europe. Provides perspectives concerning the forces at work within the EU and the adverse consequences that will result, and specific predictions for Europe and the potential implications for business and society.

Keywords

Citation

Groth, J.C. (1994), "Future Images of Europe: : Different Perspectives", European Business Review, Vol. 94 No. 4, pp. 3-9. https://doi.org/10.1108/09555349410063763

Publisher

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MCB UP Ltd

Copyright © 1994, MCB UP Limited

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