The purpose of this study is to conduct an overview of Brazil‐focused publications that appeared in leading business journals between 1990 and 2008 by highlighting and ranking contributions of individual authors and their affiliating institutions, summarizing types of research, research topics and theoretical perspectives, analyzing citations received by different articles and developing agenda for future research.
A total of 11 leading journals are selected on the basis of past research. A usable sample of 33 publications is obtained by conducting electronic database search for articles that focus on Brazil. Analysis of contributions, research designs, research topics, theoretical perspectives, and citations received by each article is conducted and various findings are discussed.
A total of 80 authors affiliated to 67 academic and seven non‐academic institutions from six geographic locations contributed to the research by examining a wide variety of business and related topics using different theoretical perspectives and research methodologies. Authors from US‐based institutions contributed more than others. Majority of top‐cited articles appeared in 2000 or thereafter.
Inclusion of articles appearing in journals other than those considered can validate and supplement the current findings. Academicians and business students can benefit from the adopted methodology and findings regarding current and future research avenues relating to Brazil.
Practitioners and policy makers can benefit by learning what aspects of business at different levels of analysis are crucial for establishing or continuing business in Brazil or with Brazilian firms.
This study contributes by bringing together 19 years of research relating to business and management in Brazil and informing a large population comprising of business students, academicians, practitioners and policy makers.
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