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The Mohammed cartoons controversy and the boycott of Danish products in the Middle East

Hans Rask Jensen (Department of Border Region Studies, University of Southern Denmark, Sønderborg, Denmark)

European Business Review

ISSN: 0955-534X

Article publication date: 16 May 2008

Abstract

Purpose

This paper analyses the Mohammed cartoons controversy, the boycott of Danish products in the Middle East, and the consequences for the Danish companies involved.

Design/methodology/approach

The objectives have been achieved by means of a ideology‐critical discourse analysis of Danish newspaper articles on the subject.

Findings

The wider ramifications of an insult and freedom of expression discourse are shown. Managerial consequences of the boycott are outlined for Jyllands‐Posten and Arla Foods.

Originality/value

The paper is of value for researchers and managers who want to understand the politicisation of markets and the major consequences for management and marketing strategy.

Keywords

Citation

Rask Jensen, H. (2008), "The Mohammed cartoons controversy and the boycott of Danish products in the Middle East", European Business Review, Vol. 20 No. 3, pp. 275-289. https://doi.org/10.1108/09555340810871455

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited