TY - JOUR AB - For the European Union to continue to succeed leaders in all 25 member countries have to devote more attention to the factors of culture and business. However, the key to successful business enterprise across Europe is not only understanding the impact of culture on human behavior and organizations, but for managers and other professionals to develop skills in coping with multiculturalism and diversity within the EU populations. VL - 16 IS - 6 SN - 0955-534X DO - 10.1108/09555340410565387 UR - https://doi.org/10.1108/09555340410565387 AU - Harris Philip R. PY - 2004 Y1 - 2004/01/01 TI - Success in the European Union depends upon culture and business T2 - European Business Review PB - Emerald Group Publishing Limited SP - 556 EP - 563 Y2 - 2024/04/25 ER -