TY - JOUR AB - The current obsession with globalization and technological change has given rise to a new school of management, the revolutionary school. This school uses language appropriated from the political concept of revolution and argues that the key role of management is the transformation of their organizations. The article considers the extent to which the European business environment has been transformed and the extent to which transformation is possible under difficult market conditions such as those faced by the European car industry. The article concludes that under the structural conditions of saturation and slow or cyclical growth, organizational transformation is unlikely to be successful. VL - 16 IS - 3 SN - 0955-534X DO - 10.1108/09555340410536190 UR - https://doi.org/10.1108/09555340410536190 AU - Adcroft Andrew AU - Willis Robert AU - Clarke‐Hill Colin PY - 2004 Y1 - 2004/01/01 TI - A European perspective on the revolutionary school of management T2 - European Business Review PB - Emerald Group Publishing Limited SP - 248 EP - 266 Y2 - 2024/05/13 ER -