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A European perspective on the revolutionary school of management

Andrew Adcroft (Surrey European Management School, University of Surrey, Guildford, UK)
Robert Willis (Gloucestershire Business School, University of Gloucestershire, Cheltenham, UK)
Colin Clarke‐Hill (Gloucestershire Business School, University of Gloucestershire, Cheltenham, UK)

European Business Review

ISSN: 0955-534X

Article publication date: 1 June 2004

Abstract

The current obsession with globalization and technological change has given rise to a new school of management, the revolutionary school. This school uses language appropriated from the political concept of revolution and argues that the key role of management is the transformation of their organizations. The article considers the extent to which the European business environment has been transformed and the extent to which transformation is possible under difficult market conditions such as those faced by the European car industry. The article concludes that under the structural conditions of saturation and slow or cyclical growth, organizational transformation is unlikely to be successful.

Keywords

Citation

Adcroft, A., Willis, R. and Clarke‐Hill, C. (2004), "A European perspective on the revolutionary school of management", European Business Review, Vol. 16 No. 3, pp. 248-266. https://doi.org/10.1108/09555340410536190

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited