TY  - JOUR
AB  - Observes that, until recently, the European car industry has focused its efforts almost entirely within the boundaries of its domestic markets. Since the rise of the Japanese car industry and those of emerging economies such as Malaysia and Korea, the Europeans have found that the levels of competition in the world market have intensified. Examines how European car companies have responded to global challenges both at home and abroad. The main responses of the European producers in the home market, albeit late, have been to reduce costs, shed labour, rationalise plants, raise productivity and improve their relationships with suppliers in attempts to boost efficiency. Outside Europe, in the search for global status, they have sought new markets, entered into joint ventures and opened new plants worldwide. Nonetheless, Europe remains the weakest of the triad car producers.
VL  - 14
IS  - 1
SN  - 0955-534X
DO  - 10.1108/09555340210414223
UR  - https://doi.org/10.1108/09555340210414223
AU  - Donnelly Tom
AU  - Mellahi Kemal
AU  - Morris David
PY  - 2002
Y1  - 2002/01/01
TI  - The European automobile industry: escape from parochialism
T2  - European Business Review
PB  - MCB UP Ltd
SP  - 30
EP  - 39
Y2  - 2024/09/22
ER  -