Globalisation or Europeanisation of business activity? Exploring the critical issues

David Floyd (David Floyd is a Senior Lecturer in Strategic Management, Sunderland Business School, University of Sunderland, UK.)

European Business Review

ISSN: 0955-534X

Publication date: 1 April 2001


Many debates have taken place on the question of globalisation. Critics have suggested that most of the changes in the market place are a regionalisation phenomena or indeed a Europeanisation issue rather than cases of globalisation. This article attempts to see whether this situation is truly apparent by tracing back the many definitions and approaches to globalisation and its impact on the business organisation. It also contrasts the cases for Europeanisation in terms of business activity as well as the concept of regionalisation. The paper further explores the key theoretical debates and suggests which of these is likely to be more appropriate in view of the increased globalisation likely to take place in the future.



David Floyd (2001) "Globalisation or Europeanisation of business activity? Exploring the critical issues", European Business Review, Vol. 13 No. 2, pp. 109-114

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Copyright © 2001, MCB UP Limited

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