The effectiveness of strategies employed by dominant firms in the Portuguese crystal glass industry: an empirical investigation

Abstract

An empirical investigation of the Portuguese crystal industry focused on the current strategies of the 12 firms in the industry that produce 98 percent of the industry’s output. The chief executive officers in each firm completed the survey instrument. The research discovered that the two groups of firms with positive returns on equity pursued a cost leadership strategy based on efficiency of production and cost leadership strategy based on production innovation.

Citation

Marques, A., Lisboa, J., Zimmerer, T.W. and Yasin, M.M. (2000), "The effectiveness of strategies employed by dominant firms in the Portuguese crystal glass industry: an empirical investigation", European Business Review, Vol. 12 No. 1, pp. 34-40. https://doi.org/10.1108/09555340010307549