TY  - JOUR
AB  - Describes the background to the launch of a community marketing
initiative by the Heatherwood and Wexham Parks Hospitals Trust. Managers
recognized the need to involve the community in the work and development
of Heatherwood Hospital, Ascot, Berkshire. A variety of activities,
targeted at particular audiences, were undertaken resulting in both
heightened awareness within the community and a very positive
improvement in the morale of staff within the hospital. Describes the
formation of a representative steering group and the range of
activities.
VL  - 19
IS  - 2
SN  - 0955-2065
DO  - 10.1108/09552069310039314
UR  - https://doi.org/10.1108/09552069310039314
AU  - Cantore Stefan P.
PY  - 1993
Y1  - 1993/01/01
TI  - HEATHERWOOD IN THE COMMUNITY
T2  - Health Manpower Management
PB  - MCB UP Ltd
Y2  - 2024/04/19
ER  -