To read the full version of this content please select one of the options below:

HEATHERWOOD IN THE COMMUNITY

Health Manpower Management

ISSN: 0955-2065

Article publication date: 1 June 1993

Abstract

Describes the background to the launch of a community marketing initiative by the Heatherwood and Wexham Parks Hospitals Trust. Managers recognized the need to involve the community in the work and development of Heatherwood Hospital, Ascot, Berkshire. A variety of activities, targeted at particular audiences, were undertaken resulting in both heightened awareness within the community and a very positive improvement in the morale of staff within the hospital. Describes the formation of a representative steering group and the range of activities.

Keywords

Citation

Cantore, S.P. (1993), "HEATHERWOOD IN THE COMMUNITY", Health Manpower Management, Vol. 19 No. 2. https://doi.org/10.1108/09552069310039314

Publisher

:

MCB UP Ltd

Copyright © 1993, MCB UP Limited