Describes the background to the launch of a community marketing initiative by the Heatherwood and Wexham Parks Hospitals Trust. Managers recognized the need to involve the community in the work and development of Heatherwood Hospital, Ascot, Berkshire. A variety of activities, targeted at particular audiences, were undertaken resulting in both heightened awareness within the community and a very positive improvement in the morale of staff within the hospital. Describes the formation of a representative steering group and the range of activities.
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