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New product design and development: a generic model

A.J. Peters (A.J. Peters is based at the School of Industrial and Manufacturing Science, Cranfield University, Bedfordshire, UK)
E.M. Rooney (E.M. Rooney is based at the School of Industrial and Manufacturing Science, Cranfield University, Bedfordshire, UK)
J.H. Rogerson (J.H. Rogerson is based at the School of Industrial and Manufacturing Science, Cranfield University, Bedfordshire, UK)
R.E. McQuater (R.E. McQuater, is based at the Manchester School of Management, University of Manchester Institute of Science and Technology (UMIST), Manchester, UK)
M. Spring (M. Spring is based at the Manchester School of Management, University of Manchester Institute of Science and Technology (UMIST), Manchester, UK)
B.G. Dale (B.G. Dale is at the Manchester School of Management, University of Manchester Institute of Science and Technology (UMIST), Manchester, UK)

The TQM Magazine

ISSN: 0954-478X

Article publication date: 1 June 1999

4248

Abstract

This paper describes a generic model of the new product design and development (NPDD) process. The model has been derived from best practice observed in fieldwork carried out in a range of situations. The model helps to identify and put the company’s NPDD activities into the context of the overall NPDD process. It has been found to be a useful means of organising data on firms’ NPDD activities without imposing an overly‐prescriptive “how to” model of NPDD. The framework which underpins the model will help to promote a discussion of the approaches undertaken within a company’s NPDD process, thereby promoting understanding and improvement of the process.

Keywords

Citation

Peters, A.J., Rooney, E.M., Rogerson, J.H., McQuater, R.E., Spring, M. and Dale, B.G. (1999), "New product design and development: a generic model", The TQM Magazine, Vol. 11 No. 3, pp. 172-179. https://doi.org/10.1108/09544789910262743

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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