TY - JOUR AB - Discusses the people side of TQM implementation with reference to organisations and organisation development theorists. Argues that a focus on the individual in the organization, and the organization’s social systems, is the key to TQM success. Provides information on the traditional approach to securing employee commitment to quality and looks at the development of the TQM vision. Concludes that a considerable number of Western managers still cling to an outdated traditional approach. VL - 10 IS - 4 SN - 0954-478X DO - 10.1108/09544789810222667 UR - https://doi.org/10.1108/09544789810222667 AU - Krüger Volker PY - 1998 Y1 - 1998/01/01 TI - Total quality management and its humanistic orientation towards organisational analysis T2 - The TQM Magazine PB - MCB UP Ltd SP - 293 EP - 301 Y2 - 2024/04/19 ER -