Competition: what does it really mean?
Keith Walley
(Senior Lecturer in Marketing at Harper Adams Agricultural College, Newport, Shropshire, UK)
4789
Abstract
Extends a discussion concerning competition. A model is introduced, based on the concept of the extended product, in order to help TQM practitioners manage the competitiveness of their products. Further, a discussion is initiated which addresses a number of issues relating to competition.
Keywords
Citation
Walley, K. (1998), "Competition: what does it really mean?", The TQM Magazine, Vol. 10 No. 3, pp. 186-189. https://doi.org/10.1108/09544789810214819
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited