An understanding of processes is essential before statistical tools such as statistical process control (SPC) and design of experiments (DOE) can be properly applied. Both SPC and DOE have greater potential application outside their traditional routes. There is evidence that this is beginning to happen. Gives an example showing how DOE could be used in a marketing application such as designing an effective direct response television advertisement.
Starkey, M., Aughton, J. and Brewin, R. (1997), "Extending process thinking: design of experiments in sales and marketing", The TQM Magazine, Vol. 9 No. 6, pp. 434-439. https://doi.org/10.1108/09544789710187046
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