TY  - JOUR
AB  - Describes the implementation, over a two‐year period, of total quality management (TQM) in a design and manufacturing organization managed by traditional methods. Demonstrates the importance of ensuring that the statements made and signals given by a quality improvement team must be correctly understood by the workforce. Warns against allowing pressing business needs to divert the organization away from its quality improvement priority. Stresses that TQM will work only if top management demonstrates its commitment by actions and not just by words.
VL  - 8
IS  - 3
SN  - 0954-478X
DO  - 10.1108/09544789610118467
UR  - https://doi.org/10.1108/09544789610118467
AU  - Wellburn John
PY  - 1996
Y1  - 1996/01/01
TI  - A TQM life cycle case study
T2  - The TQM Magazine
PB  - MCB UP Ltd
SP  - 35
EP  - 45
Y2  - 2024/04/18
ER  -