Starts from the premiss that quality and productivity are important tools for organizations to use to achieve competitive advantage. Takes a strategic perspective from which to examine why productivity is important to the economy and to look at quality as an integral part of productivity improvement. Considers the forces which support productivity and quality as strategic weapons, including key organizational initiatives and processes. Presents tables which compare the past, present and future states of quality, productivity and manufacturing strategies. Concludes with a presentation of ways in which to implement and measure the success of productivity and quality strategies.
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