Competition: what does it mean?
Mohamed Zairi
(Mohamed Zairi is Professor of TQM at the European Centre for TQM, University of Bradford Management Centre, Bradford, UK)
2471
Abstract
Examines a modern approach to competitiveness and describes current phenomena which have altered the principles which underlie competitive success. Discusses the meaning and implications of several key competitive principles including market‐driven strategies, time‐based competition, global competition, competition based on core competences and learning. Emphasizes the significant role of benchmarking and presents a model that positions benchmarking as a strategic tool for modern competitiveness.
Keywords
Citation
Zairi, M. (1996), "Competition: what does it mean?", The TQM Magazine, Vol. 8 No. 1, pp. 54-59. https://doi.org/10.1108/09544789610107270
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited