Perceptions of quality in the global market
J. Andrew Brown
(Director of Research and Analysis, The Gallup Organization, London, UK.)
832
Abstract
Introduces the idea of nation equity via a world‐wide quality poll carried out by Bozell‐Gallup; assesses its international implications for the study of manufacturing quality. Outlines implications of the study for the United Kingdom. Highlights the importance of emerging East European markets for all exporters. States that nation equity is likely to play an increasingly pivotal role in product quality perception.
Keywords
Citation
Brown, J.A. (1995), "Perceptions of quality in the global market", The TQM Magazine, Vol. 7 No. 6, pp. 52-56. https://doi.org/10.1108/09544789510103789
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited