Benchmarking: a process‐driven tool for quality improvement
Mohamed Zairi
(Unilever Lecturer in TQM at the Bradford University European Centre for TQM.)
Rob Hutton
(Research Assistant at the Bradford University European Centre for TQM.)
2075
Abstract
Suggests that successful TQM initiatives are frequently spurred by “stretch” goals created by benchmarking an organization’s performance and practices with others. Differentiates results and process‐driven benchmarking. Explains how TQM and benchmarking link with the philosophy of continuous improvement
Keywords
Citation
Zairi, M. and Hutton, R. (1995), "Benchmarking: a process‐driven tool for quality improvement", The TQM Magazine, Vol. 7 No. 3, pp. 35-40. https://doi.org/10.1108/09544789510087742
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited