Quality inside‐out and outside‐in
Abby Day
(Director of Red Swan Ltd including
the Buckingham Consortium, Buckingham, UK.)
Kathryn Toledano
(Director of MCB University Press Ltd, Bradford, UK.)
587
Abstract
Describes an unusual quality improvement programme which started early in 1994 with a publishing company, MCB University Press. It points out the approach used, and progress made to date, 12 months on. The approach is described as insideout and outside‐in, meaning the focused creation of internal capability for effective quality improvement, driven by outside‐in customer‐defined quality indicators.
Keywords
Citation
Day, A. and Toledano, K. (1995), "Quality inside‐out and outside‐in", The TQM Magazine, Vol. 7 No. 2, pp. 23-28. https://doi.org/10.1108/09544789510085717
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited