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Teamwork through Training

The TQM Magazine

ISSN: 0954-478X

Publication date: 1 June 1992

Abstract

Describes the “Quest for quality” initiative begun by a corrugated cardboard manufacturer in 1989 in order to make the business profitable and more competitive. Starts with the customer and employee Surveys which were carried out, and the action plan which was developed from them. Explains how the field sales personnel, who are the customers′ first point of contact with the company, were trained and brought together as a team using the same total quality initiatives that were being used in the rest of the company. Shows how the results of customer Surveys were then fed back to the sales team in order for them to improve their performance.

Keywords

Citation

Sellick, S. (1992), "Teamwork through Training", The TQM Magazine, Vol. 4 No. 6. https://doi.org/10.1108/09544789210034662

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited