TY  - JOUR
AB  - Laments the lack of attention paid to communication within a TQM programme, despite the fact that it is of vital importance. States that a good balance of high quality communication is critical and lists seven fundamental principles for achieving effective communication. Makes the point that different organizations have different needs and must determine which media to use and what messages to send out, dependent on their programme.
VL  - 4
IS  - 5
SN  - 0954-478X
DO  - 10.1108/09544789210034545
UR  - https://doi.org/10.1108/09544789210034545
AU  - Swaris Roger N.
PY  - 1992
Y1  - 1992/01/01
TI  - It′s quality not quantity
T2  - The TQM Magazine
PB  - MCB UP Ltd
Y2  - 2024/04/19
ER  -