It′s quality not quantity

Abstract

Laments the lack of attention paid to communication within a TQM programme, despite the fact that it is of vital importance. States that a good balance of high quality communication is critical and lists seven fundamental principles for achieving effective communication. Makes the point that different organizations have different needs and must determine which media to use and what messages to send out, dependent on their programme.

Citation

Swaris, R.N. (1992), "It′s quality not quantity", The TQM Magazine, Vol. 4 No. 5. https://doi.org/10.1108/09544789210034545