Article publication date: 1 May 1992
Covers some of the reward strategies commonly used by management to motivate individual employees. Contends that the use of reward strategies within companies can cause individuals to become more concerned with their own immediate goals (and rewards) than with Customer service and also, therefore, the ultimate good of the organization, as well as creating barriers to teamwork. Suggests that managers need to create a reward system in which they are the supplier and the employee is the customer, from whom they should obtain feedback.
Bradley, M. (1992), "Systematic rewards", The TQM Magazine, Vol. 4 No. 5. https://doi.org/10.1108/09544789210034518
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