To read the full version of this content please select one of the options below:

Putting the customer first

The TQM Magazine

ISSN: 0954-478X

Article publication date: 1 March 1992

Abstract

Considers the Total Quality culture of Texas Instruments, based predominantly on its commitment to customer satisfaction. Reports on how this quality culture was established, first in the parent company, and subsequently at the manufacturing plant in the UK. Looks at the organizational structure that underpins the success of its quality culture, and at the four tenets of its “Customer #1” policy: teamwork, policy deployment, management by fact, and excellence.

Keywords

Citation

Chase, R.L. (1992), "Putting the customer first", The TQM Magazine, Vol. 4 No. 3. https://doi.org/10.1108/09544789210034446

Publisher

:

MCB UP Ltd

Copyright © 1992, MCB UP Limited