Taking on the world
Article publication date: 1 March 1992
Examines the drivers for the increased interest in benchmarking: global competition, quality awards and breakthrough improvements. Demonstrates how, why and whom to benchmark in order for the operation to be successful. Explodes some current benchmarking myths and mistakes and provides a list of five “must do” steps to success. States that, done correctly, benchmarking can indicate not only what improvements are needed, but also how to achieve them.
Jackson Grayson, C. (1992), "Taking on the world", The TQM Magazine, Vol. 4 No. 3. https://doi.org/10.1108/09544789210034365
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