TY - JOUR AB - Introduces the “Quality North Campaign” of 1991: the motivation behind the campaign′s creation; the organisers; the features of the week‐long event; and the companies taking part. Takes a look at how the participants are helping to encourage quality initiatives in local businesses. VL - 4 IS - 2 SN - 0954-478X DO - 10.1108/09544789210034239 UR - https://doi.org/10.1108/09544789210034239 AU - Creelman James PY - 1992 Y1 - 1992/01/01 TI - Improving the quality of life T2 - The TQM Magazine PB - MCB UP Ltd Y2 - 2024/04/24 ER -