TY  - JOUR
AB  - Examines through a series of interview questions how telecommunications company GPT has used TQM to help overcome cultural difficulties from the merger that created the company. Highlights GPT′s own TQM process and quality education package, Quest, and looks at GPT′s long‐term quality aims, with TQM an integral part of the business process.
VL  - 3
IS  - 3
SN  - 0954-478X
DO  - 10.1108/09544789110032133
UR  - https://doi.org/10.1108/09544789110032133
AU  - Lee‐Mortimer Andrew
AU  - Casbourne Bryan
PY  - 1991
Y1  - 1991/01/01
TI  - A quest for quality
T2  - The TQM Magazine
PB  - MCB UP Ltd
Y2  - 2024/04/26
ER  -