A quest for quality

Abstract

Examines through a series of interview questions how telecommunications company GPT has used TQM to help overcome cultural difficulties from the merger that created the company. Highlights GPT′s own TQM process and quality education package, Quest, and looks at GPT′s long‐term quality aims, with TQM an integral part of the business process.

Citation

Lee‐Mortimer, A. and Casbourne, B. (1991), "A quest for quality", The TQM Magazine, Vol. 3 No. 3. https://doi.org/10.1108/09544789110032133