TY - JOUR AB - Examines the opportunties opened up through reaching a position of self‐sustaining TQM within an organisation. Looks at the structural and philosophical transitions involved. Argues, with examples, that a TQM‐oriented organization has more strategic options open to it. Suggests four stages in achieving total quality and urges persistence even through periods of apparent stagnation. Offers ways of maintaining confidence in the TQM process. VL - 3 IS - 3 SN - 0954-478X DO - 10.1108/09544789110032089 UR - https://doi.org/10.1108/09544789110032089 AU - Cook David AU - Blaxter Tim PY - 1991 Y1 - 1991/01/01 TI - Maintaining momentum T2 - The TQM Magazine PB - MCB UP Ltd Y2 - 2024/04/24 ER -