TY - JOUR AB - While total quality management has been adopted by many organizations world‐wide, its implementation in non‐profit organizations, such as higher education institutions, presents more challenges and difficulties than those encountered in business organizations. A critical step in TQM implementation is the process of customer identification. In addition to customer identification, there are other issues such as leadership, cultural, and organizational issues that tend to create difficulties for TQM implementation in higher education. These issues along with the role of students from a quality perspective and performance measures for higher education are discussed, and suggestions are made for their resolution. VL - 16 IS - 6 SN - 0954-478X DO - 10.1108/09544780410563293 UR - https://doi.org/10.1108/09544780410563293 AU - Sirvanci Mete B. PY - 2004 Y1 - 2004/01/01 TI - Critical issues for TQM implementation in higher education T2 - The TQM Magazine PB - Emerald Group Publishing Limited SP - 382 EP - 386 Y2 - 2024/04/25 ER -